"We simply don't have the skillset or bandwidth right now"
"We struggle to launch campaigns fast enough."
"We aren't able to deliver the right message when the moment matters."
"We can't personalize experiences the way we want to."
"We can't make use of the data we have."
"Our website needs works but I don't have the time or experience to fix it"
Whether it be workforce issues or the addition of new projects or responsibilities, there is still only so much time in a day. If your firm is feeling overwhelmed or can’t get traction due to staff turnover or just too many projects, you’ve found your way to this moment.
So first, what is marketing outsourcing and why should you consider marketing outsourcing, anyway?
Marketing outsourcing is an integrated process, based on strategic analysis, where a single resource assumes responsibility for marketing. This can include everything from research, analysis, strategy, and planning to the execution of advertising, PR, direct marketing, communications, digital tactics, and printing.
Outsourcing offers access to an experienced team of specialists that can be scaled to help you achieve your goals. Marketing outsourcing firms can work in tandem with existing marketing staff, or directly with companies that have no marketing department. Outsourcing gives you access to a team of subject matter experts, usually at a cost savings compared to bringing on new employees.
Let’s break down some reasons why marketing outsourcing might be right for you.
Company and product naming
Brand reputation management
Website, blog, and application development
Positioning and message strategy
Web & social editorial calendars
Media planning and buying
Search marketing including SEO and pay-per-click
Social media marketing strategy
Event planning and management
Printing & Distribution
Print ads broadcast production
Sales materials and presentations
Trade show displays
Pre-event/Post event marketing
Customer loyalty/Employee recognition
You’re stretched too thin.
Ideas and strategies aren’t a problem; you have a to-do list a mile long. Marketing outsourcing allows you to tap into an experienced team that can make your wish list a reality.
You want an objective marketing partner.
Traditional ad agencies or specialized vendors are understandably biased toward their discipline. In contrast, marketing outsourcing companies put every channel on the table. A good outsourced team will identify the best strategies and tactics for you, based on your specific goals.
Managing freelancers and agencies is hard.
Vetting, hiring, and overseeing freelance talent takes time and effort, holding up projects and bogging you down in marketing minutiae. Not to mention all the back-and-forth on every project, managing conflicting personalities and keeping everyone on the same page. With outsourcing, you have access to a pre-screened team of experts all connected through one central point of contact.
You have a small marketing department .
If you’re trying to do it all yourself, consider partnering with an integrated team to plan and execute strategy. Your team may not have all the skillsets needed to run an integrated campaign with creative, digital, video, content, etc.
It’s tough to maintain momentum in your marketing initiatives when you lose valued staff. Onboarding, training, and mentoring can set you back months. When there’s staff turnover, it’s up to your marketing outsourcing partner to respond, while you receive a seamless experience that doesn’t affect your deadlines or bottom line.
You need access to specialized expertise, tools, and market leverage.
Depending on your team, you may want to just outsource digital marketing or another area. One benefit of working with an outsourced marketing company is access to its network of specialists and experts, leverage for media buys, access to existing analytics, marketing automation, social media tools. This on-demand expanded resource can take your marketing to the next level.
You want a more predictable budget.
Cashflow constraints impact marketing efforts - consider that outsourced services can standardize marketing costs, spreading invoices over the term of the engagement even if projects happen only in specific months. Or, if your problem is that you want marketing expertise but can’t afford to hire an in-house team, marketing outsourcing can provide the brainpower without the HR costs.
You want strategic horsepower.
A good marketing outsourcing firm brings depth and breadth of experience. Review their client list and examples of past work to see if they’re a good fit for you. The right match will sharpen your strategy and ensure best practices, regardless of your industry or sector.
If outsourcing a part or all of your marketing sounds like a possible fit for your firm, let's talk, Contact us at (206) 487-3010 or click below.
ClearPath Marketing Group
Seattle - Tacoma - Portland - Boston
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