Direct Mail Services

A direct mail marketing campaign gets your message directly to potential customers’ doorstep. There is always a possibility that somebody will just throw away the leaflet without a single look. On the other hand, a number of people would be ready to buy every time you send them a new marketing postcard.

The most attractive features of direct mail marketing campaigns are high ROI and response rates:  

• 80% of households read or browse their advertising mail (United States Postal Service, 2010)
• Direct mail marketing response rates are 37% higher than email marketing response (Direct Marketing Association, 2015)
• ROI is 1,255% with US marketers selling $2,095 in goods for every $167 spent on direct mail 

How Much Does a Direct Mail Cost?

Before launching a direct mail marketing campaign , it’s very important to set measurable objectives for it. Depending on whether you want to promote new products you just launched or increase your brand awareness, your direct mail piece would vary, and so would your budget for it. 

Usually, the cost of a direct mail marketing campaign depends on a number of factors: 

• Marketing copywriting costs
• Mailing list selection
• Design costs
• Design print
• Postage rate
• Mail service. 

Quite a lot of elements to consider. If you choose the wrong mailing list, type of direct mail piece, or mailing option, it can drive costs higher than email, social media or other digital channels. But the tangible results of doing direct mail right make it really cost-effective, which is much better than just cheap.  

At the end of the day, most marketers will end up spending between $. 50 and $3.00 per piece on a direct mail campaign. That's before they factor in “soft costs” such as their time. 

We know how to run direct mail campaigns start to finish. We consult on your messaging, your target audience, your goals, then design the right marketing piece (selecting the right materials to maximize impact), print, mail, and measure the campaign analytics.