Strategic Marketing Consulting & Brand Auditing to build your brand and message
Design & Content Integrated Marketing which engages your target audience and builds brand ambassadors
A brand is not: your logo, your tagline, your product, or your service.
All of these things can be expressions of your brand but they are not your brand.
Branding is about the promise of a distinct, memorable experience. It’s about creating an expectation and delivering it consistently every time anyone comes into contact with your brand whether it’s the way you answer the phone, how your website functions, your customer service process, how your office looks or how your product/service performs. It’s how you make your customers feel about themselves and their decisions when they are interacting with your brand.
Developing a strong, authentic brand and delivering it consistently is the foundation upon which every successful business is built. And we can help you lay that first stone. We’ll help uncover what makes you special, differentiates you from the competition and defines who you are and what you want to be, and what your target audience wants you to be. The development of this brand will be essential to consistently delivering the right message to the right people to create just the right reaction.
Building a brand is the first part of the story - developing a marketing strategy and integrated campaigns communicates that message to the right audience, using the right channels and media mix, at the right time and in the format they want. Whether it's a revamp of an existing identity or a more comprehensive strategic brand, marketing, and advertising campaign, our goal is to help our clients craft brands that stand for something, and ultimately stand out from the competition. Our team has the experience required to take any project from initial consultation to launch. We look at your marketing campaign goals first and collaborate on what makes the most sense for you!
We work with our clients, considering brand perception, market research, mission and values, creative expression, market requirements, deadlines and budgets to provide a personalized service that produces high quality end results which have originality and best represent your company.
• Brand Development • Graphic Design • Marketing Campaign Execution
Are you spreading yourself too thin or overloading your design and marketing team? We offer branding and marketing programs that give you access to our dedicated team of talented professionals. We help with an extra boost of creative support, producing better results at a faster pace so you can get your time back to focus on the big picture objectives.
Our creative team can design and incorporate your brand across all traditional and digital assets.
• Logos • Corporate Identity • Brochures • Marketing Materials • Advertising • Packaging • Point of Sale • Websites • Social Media
When you need instant access to the best quality digital traffic, Google Ads is the number one stop. To really get the most out of your ad spend not only do you need a solid foundation - that's a given - more importantly you need Conversion Rate Optimisation (CRO).
Ad success is based on the best headlines, attention grabbing best-practices, and optimized landing pages.
The number one way to generate ROI on Facebook, Instagram etc is with sales funnels.
You either offer entertainment or information in return for contact details, and a re-marketing funnel is born. Optimize the sales steps along the way, and after 4-5 stops your traffic should result in revenue - all 100% automated.
From content and graphics development to social media management, we can help convert potential customers into loyal ones.
Having a big sale, on-site celebrity, or other event? Be sure to announce it so everybody knows and gets excited about it. We help design, print, mail and measure the success of your direct mail campaigns.
Personalized postcards, emails, packaging can all lead to better response rates. Do you know how custom shaped pieces and specific coatings drive engagement? We do!
The traffic with the best value for your money iorganic search engine traffic. That means ensuring that your website is optimized and that potential customers can find you quickly and engage with your website or landing page effectively.
Through targeting in-demand keywords, creating and marketing relevant content, you build a revenue stream with longterm ROI.
Content development and marketing strategy is the core foundation of all digital marketing.
Building Pillar content to be used in lead magnets, social media posts, native ads and SEO is all part of the 360 cycle.
This includes first analysing the market and then creating a unique approach, refinement or unique value add.
Display advertising is attracting the audience of a website, social media platform or other digital mediums to take a specific action.
The creative design, content/messaging and the CTA (all to action) make a difference! Delivering the message where and when it best would resonate with your target audience and finding the right placements drives the success and maximizes your ROI. Need help measuring your web traffic and ROI? Try our tool.
ClearPath Marketing Group
Seattle - Tacoma - Portland - Boston
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